Bachelor/Master of Arts in Medical Journalism and Public Relations (BA/MA)

The digital age is characterised by highly dynamic communication and information exchange, which has an immense influence on society. Students on the Bachelor of Arts (BA) and Master of Arts (MA) degree programmes in Medical Journalism and Public Relations have the opportunity to learn to engage with media content in a structured and differentiated way, and filter it based on its degree of authority and reliability.

The healthcare system is an essential part of society. However, it relies heavily on evidence-based science and the trust that it fosters. Since money and marketing play a central role in the health and pharmaceutical industries, it is particularly important that those in the healthcare system are educated and can tell manipulation and misreporting apart from reliable results.

Students benefit from teaching of the highest standard by renowned academics and lecturers with extensive practical experience, covering the professional, organisational and legal fundamentals of media journalism and public relation. Students also complete internships and examine different areas of application, methods, media, influences and mechanisms related to medical and health journalism.

You can apply the knowledge conveyed in these degree programmes later in your professional life. Graduates are qualified for roles as journalists, communications managers, medical documentalists and PR consultants. Alternatively, if you already hold a degree in Human Medicine or Dentistry, these studies could take the success of your practice to a new level.