Medical Journalism and Public Relations

Language of study: German

Health and medicine: People attach great importance to comprehensive education – the result is diverse career opportunities!

"Our reality is more exciting than a crime thriller", said Dr. Stefan Klein, one of the world's most renowned scientific journalists, speaking at a lecture at DPU. He was primarily referring to developments in science and medicine, which have shown impressive progress, especially during the last decade.

Good health is our greatest asset. In no other area do people demand such extensive information and assistance. They are willing to make great financial sacrifices to preserve or restore their health. In western industrialised countries, the majority of national income flows into this now huge market. The Austrian healthcare market alone currently has a volume of approx. EUR 40 billion, the German market is about ten times as much.

Forecasts assume that the volume will continue to increase significantly in the coming decade. This means that the importance of the healthcare market and its protagonists will continue to develop very positively. A Bachelor of Arts in Medical Journalism and Public Relations (BA) is therefore an interesting career recommendation in a market that is experiencing great growth.

Medical/healthcare/scientific journalism make up an ever-growing part of media reporting. These topics play an increasingly important role in all segments, broadcasts and programmes, because they affect large areas of human life and also influence other areas of society such as politics and business. In addition to the media, social insurance agencies, healthcare and medical institutions and pharmaceutical companies have a growing, well-founded and serious obligation to provide information. This task has to be fulfilled by their public relations department. The demand for specialised journalists, who are able to understand complex scientific, medical and socio-political phenomena and convey them in an understandable and responsible manner, is increasing.

The task of public relations work in the field of medicine/healthcare is to establish efficient communication relationships. It must serve as a medial translator for the benefit of both recipient and client. Science and medicine feel increasingly compelled to engage in well-founded and ethically responsible communication.

Journalists and public relations staff need in-depth training, both in the medical field and in the journalistic-communicative field.

The bachelor's programme serves as a qualification for the professions of

  • Medical journalist
  • Healthcare public relations expert

The Bachelor of Arts in Medical Journalism and Public Relations (BA) and the Master of Arts in Medical Journalism and Public Relations (MA) programmes have been accredited by the Austrian Accreditation Council (ÖAR) 2009, evaluated as part of the procedure for extending the DPU accreditation in 2014 and approved for its continuation. The degrees are recognised across the EU. Internships are guaranteed by DPU.

As part of the Bachelor of Arts in Medical Journalism and Public Relations (BA) programme at DPU, in accordance with EU directives and the Austrian University Act, students can complete the "Bachelor of Arts in Medical Journalism and Public Relations (BA)" in six semesters and then, based on this or an equivalent undergraduate course, the "Master of Arts in Medical Journalism and Public Relations (MA)" in four semesters.