Within the framework of the Medical Journalism and Public Relations programme at the DPU and in accordance with the EU Directives and the Austrian Universities Act (Universitätsgesetz – UG), students may complete a Bachelor of Arts in Medical Journalism and Public Relations (BA) in six semesters and subsequently build on the degree, or a comparable undergraduate degree, with a Master of Arts in Medical Journalism and Public Relations (MA).
The practice-oriented Bachelor of Arts in Medical Journalism and Public Relations (BA) programme combines the acquisition of skills in journalism and public relations (theory and practice) with a broad degree of basic scientific and medical training.
The graduates should be able to assume the role of a "communicator" and "critical observer" and thus be able to report conscientiously and responsibly on complex scientific, medical and healthcare topics, as well as practical aspects for society and their ethical implications.
The programme produces qualified, skilled professionals prepared to exercise the professions of journalist or public relations officer in companies, associations, corporations, public institutions, etc. with a special focus on "medicine and healthcare".
Admission to the Bachelor of Arts in Medical Journalism and Public Relations (BA) programme requires an internship in an editorial office, recognized specialist media publication or a public relations/communications position in a healthcare institution. The course of study requires students to complete and acquire the following credits:
- 80 ECTS credits in each of the two study areas "Medicine" and "Journalism/Public Relations"
- 10 ECTS credits for the Bachelor’s thesis
- 10 ECTS credits for the study-related internship
The Bachelor of Arts in Medical Journalism and Public Relations programme has a standard period of study of six semesters and comprises a total of 180 ECTS credits. The completion of the course’s required study offer of 110 semester credit hours (SCH).
Modules and Phase Structure
The Bachelor of Arts (BA) programme is divided into modules. Each module teaches defined specialist qualifications. There is an exam at the end of each module.
The Bachelor of Arts programme consists of six "Journalism and Public Relations" modules and five "Medicine/Natural Sciences" modules". A Bachelor’s thesis is compiled during the final semester, e.g. the production of a communication product (flyer, magazine contribution, website, publicity campaign) with the analysis of the product based on the qualitative design of the scientific content and taking into consideration the conditions of the respective media.