Course Structure and Contents
Admission to the Bachelor of Arts in Medical Journalism and Public Relations (BA) programme requires an internship in an editorial office, recognised specialist media publication or a public relations position in a healthcare institution. The following credits must be acquired during the course:
- Acquisition of 80 ECTS credits in each of the two study areas of "medicine" and "journalism/public relations"
- Fulfilment of a further 10 ECTS credits through the bachelor's thesis
- 10 ECTS credits for the study-related internship assessment
The standard period of study is six semesters. A total of 180 ECTS credits must be acquired in the bachelor's programme in Medical Journalism and Public Relations. The courses required for this programme comprise 110 semester credit hours.
Modules and phase structure
The BA programme is divided into modules. Defined subject-specific qualifications are imparted in each module. There is a module exam at the end of each module.
The BA programme is divided into 6 "Journalism and Public Relations" modules and 5 "Medicine/Natural Sciences" modules. A bachelor's thesis is written during the final semester, e.g. the production of a communication product (flyer, magazine article, website, publicity campaign) with product analysis based on the qualitative design of scientific content, and taking into account the conditions of the respective medium.
The practice-oriented BA course combines journalistic skills and public relations skills (theory and practice) with a broad basic scientific and medical education.
Graduates should be able to take on the role of "mediator" and "critical observer" and thus grasp complex scientific, medical, health and socio-practical contexts in their ethical scope and act responsibly.
Qualified specialists are trained for the professional field of journalism as well as public relations work in companies, associations, corporations and public institutions with a special focus on "medicine and healthcare".